Randi P'Pool Joins Aptivada As Chief Marketing Officer

P'Pool

Longtime ALPHA MEDIA VP/Marketing RANDI P'POOL has joined marketing and promotions firm APTIVADA as Chief Marketing Officer. P'POOL's over 18 years in broadcasting includes serving as Director of Marketing at CITADEL COMMUNICATIONS in SALT LAKE CITY.

APTIVADA Co-Founder CREIGHTON GREEN said, “We are ecstatic to have RANDI join APTIVADA and our leadership team. RANDI will play a key role in the strategic evolution and growth of APTIVADA. As the APTIVADA product and customer base continues to grow, RANDI will be very impactful in helping maximize our potential in the broadcast media space while also aiding the company in expanding its product offering and services.”

P'POOL added, “To say I am thrilled, is a complete understatement. I could not be more excited to join BRIAN, CREIGHTON and the entire APTIVADA team. The extraordinary advancements they have created with their promotions, contesting and audience engagement tools are complete game changers for the media industry and beyond. Not only does APTIVADA offer the optimum digital marketing platform but it also provides extremely innovative solutions to generate new digital revenue for broadcasters. The opportunity to support, foster and endorse a company as innovative and remarkable as APTIVADA is the utmost honor and privilege for me!”

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