Data Nugget On Music Consumption From Jacob's Media Techsurvey 2019, At Worldwide Radio Summit 2019

Don't Miss What Fred Jacobs Has To Say

JACOBS MEDIA's TECHSURVEY 2019 will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2019 at 11a THURSDAY, MARCH 28.  It consists of more than 50,000 respondents, representing well more than 500 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY.  THE JACOBS MEDIA team has been busily compiling the data and searching for new insights.

An emerging topic in media circles revolves around privacy issues and use of personal data by tech companies. This year’s Techsurvey 2019 tacked this issue on several fronts.

Here's a sneak peek at one of the key data points on privacy from the study:

The vast majority of respondents are concerned about how their personal data is used by tech companies, especially older respondents.

JACOBS MEDIA Pres. FRED JACOBS, who will present this year’s TECHSURVEY at WWRS 2019, commented, “All told, more than three-quarters of our respondent base are concerned about the ways in which tech companies use their data. And a look at our generational data reveals these worries are most pronounced among Baby Boomers and the Silent Generation.”

TECHSURVEY 2019 focuses on new media, gadgetry, and platforms, with deep dives this year into smart speakers and podcasting. It also uncovers consumer habits and trends – like holiday shopping, news burnout, satellite radio listening, and even perceptions about so-called “fake news.”

JACOBS concluded, “TECHSURVEY 2019 results provide great insights about podcasting, including an expanded section that better defines how and where consumers enjoy on-demand audio. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2019, MARCH 27-29 in BURBANK, with the TECHSURVEY 2019 reveal on THURSDAY, MARCH 28 at 11A. Hope to see you there.”

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