This Week's Merge: Five Strategy Tips From Instagram

Lori Lewis

"INSTAGRAM recently held a private “Live Office Hours” learning session with publishers. And while this was exclusive to the world of publishing, many of the takeaways were useful and universal to all industries," noted MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.

"'INSTAGRAM: The Place To Build Your Next Audience' -- Thought this was line was interesting. It’s true – but perhaps we’re not always thinking like that. The audience is younger – and they are the most engaged users with brands on the platform.

"In fact, 2 in 3 say they enjoy when brands interact with them in return."

Read more about "Five Strategy Tips From INSTAGRAM" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.

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