Data Nugget On Finishing A Podcast Listening Session From Jacobs Media Techsurvey 2019, At Worldwide Radio Summit 2019

Make Sure You Are Present

JACOBS MEDIA's TECHSURVEY 2019 will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2019 at 11a THURSDAY, MARCH 28.  It consists of more than 50,000 respondents, representing well more than 500 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY.  THE JACOBS MEDIA team has been busily compiling the data and searching for new insights.

Podcasting has long been an important topic in TECHSURVEY, from usage to preferred genres to preferred devices.

Here's a sneak peek at one of the key data points about podcasting consumption from the study:

The vast majority of regular podcast listeners say they’ll return to finish an episode at a convenient time.

JACOBS MEDIA Pres. FRED JACOBS, who will present this year’s TECHSURVEY at WWRS 2019, commented, “There are still many mysteries associated with how consumers use podcasting and on-demand audio. Our new Techsurvey shows that two-thirds usually finish listening to a podcast episode they’ve started.”

TECHSURVEY 2019 focuses on new media, gadgetry, and platforms, with deep dives this year into smart speakers and podcasting. It also uncovers consumer habits and trends – like holiday shopping, news burnout, satellite radio listening, and even perceptions about so-called “fake news.”

JACOBS concluded, “An indication of the importance of podcasting to most regular consumers of on-demand audio is this finding most finish listening to an episode they’ve started. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2019, MARCH 27-29 in BURBANK, with the TECHSURVEY 2019 reveal on THURSDAY March 28 at 11a. Hope to see you there.”

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