Coleman Insights Contemporary Music Superstudy Sneakpeek #2 -- The Radio And Streaming Dilemma Explored At WWRS 2019

Info Ya Gotta Know

COLEMAN INSIGHTS will debut the findings of its first CONTEMPORARY MUSIC SUPERSTUDY, the biggest music test of the year, at WORLDWIDE RADIO SUMMIT 2019 at CASTAWAY in BURBANK at 11:45A on FRIDAY, MARCH 29th.  

The study covers the most consumed songs of the past year by streaming, sales and radio airplay as measured by NIELSEN MUSIC – BDSRADIO with 1,000 people ages 12-54 across the UNITED STATES and CANADA.

An ongoing dilemma for radio stations is the difference between the streaming, sales and airplay charts.

We know certain heavily streamed songs don’t get any significant radio airplay.

Now, we can look at contemporary music tastes with radio listeners and streamers and find out once and for all…just how different are their tastes?

Which songs and styles of music do streamers and radio listeners agree on and which ones are far apart?

Why is the streaming chart so different from the airplay chart?

Discover the results of the CONTEMPORARY MUSIC SUPERSTUDY at the WORLDWIDE RADIO SUMMIT 2019, presented by COLEMAN INSIGHTS President WARREN KURTZMAN and EVP/Senior Consultants SAM MILKMAN and JOHN BOYNE, this FRIDAY, MARCH 29 at 11:45A.

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