WCEN/Saginaw Lets The Moose Loose In Beer Cans

The Moose New Country Ale

Last summer, ALPHA MEDIA Country WCEN (94-5 THE MOOSE)/SAGINAW, MI introduced its own brand of beer, “The Moose New Country Ale” (NET NEWS 6/22/18). Following successful distribution and consumption at many restaurants and bars throughout the GREAT LAKES BAY region, WCEN and MOUNTAIN TOWN BREWING COMPANY of MT. PLEASANT, MI have now made it available for purchase in 16-ounce cans for listeners to enjoy at home.

“We have the best fans in radio,” said WCEN PD JOBY PHILLIPS. “In addition to making our own beer popular at establishments throughout the region and at our local concerts and festivals, our listeners wanted more. So, beginning this month, convenience, grocery, and party stores throughout the vast MID-MICHIGAN region are now offering our listeners the opportunity to take ‘Moose New Country Ale’ home to enjoy whenever they want it. It’s been a great way to expand our brand beyond the radio. I never thought when I began my career in this exciting industry that it would lead me to have a foot in the adult beverage industry too!”

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