Integr8 Research Study Reveals Smart Speaker Ownership Pacing To Surpass AM/FM Radio Ownership By 2020

Smart Speaker Ownership Pacing To Surpass AM/FM

INTEGR8 RESEARCH is releasing the results of a new study, “The ALEXA Effect: How Radio Can Thrive in a Connected World,” tracking the consumption habits of 6,240 15- to 39-year-old Contemporary music listeners. 

The third blog in the five-part series, “Are Smart Speakers Really Replacing Radios?”, reveals that smart speaker ownership grew from 14% in 2017 to 24% in 2018, while AM/FM radio ownership fell from 48% to 41% during the same period.

INTEGR8 RESEARCH Pres. MATT BAILEY said, “It is foreseeable that sometime in 2020, more 15- to 39-year-old listeners will have a smart speaker in their home than will own an AM/FM radio.” 

The latest installment of the INTEGR8 RESEARCH study further delves into what’s behind AM/FM radio and smart speaker ownership, and how a person’s age dictates whether they prefer on-demand services they control versus curated, hosted music programming like radio.

This new study, conducted in late 2018, takes a look at changing trends since 2017’s “ALEXA and the Vanishing AM/FM Radio.” The final two blogs in the series are set to cover:

• Which listeners radio should focus on chasing and which ones are least likely to tune in;
• The SPOTIFY-slaying weapon radio isn’t using 

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