Jacobs Media: For Radio, It’s Simple: Free And Easy

Fred Jacobs

In the latest post on the company blog, JACOBS MEDIA Pres./Founder FRED JACOBS writes, "Last week, I started what will be a long series of Techsurvey 2019 presentations – first for its 500+ stakeholder stations, and then for a capacity crowd of attendees at the amazing WORLDWIDE RADIO SUMMIT in BURBANK. Keep in mind this is a web-based survey primarily among current radio listeners (and fans).

"With each passing year, those who witness what more than 50,000 respondents across NORTH AMERICA have to say inevitably point to the crowded, disrupted media marketplace. And they wonder what keeps radio vital in an environment of burgeoning, cross-platform media content where consumers increasingly have more choice.

"It's a good question. The average consumer accesses information and entertainment across a vast array of gadgets (smartphones, smart speakers, Roku, etc.) as well as platforms (YOUTUBE, podcasts, TWITCH, etc.).  So, what is it about radio that keeps them coming back, day after day, year after year?"

Read the full post here.

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