YouTube Music's Foundry Spotlights 11 New International Acts

Global New Artist Showcase

YOUTUBE MUSIC has revamped its international artist development program, FOUNDRY, by showcasing a new class of artists. FOUNDRY’s newest class features 11 independent acts from around the globe, who will receive marketing promotion and education on best practices for growing and engaging their audience on an international scale.

The program’s new class of artists includes Midwestern psych-soul guitarist OMAR APOLLO, LONDON poet-turned-songwriter ARLO PARKS, CHICAGO singer/rapper ANN MARIE, HOUSTON AND CHIHUAHUA, MEXICO-based songwriter ABRAHAM VAZQUEZ, TOKYO rock band ACE COLLECTION, PORT-AU-PRINCE DJ/producer MICHAEL BRUN, L.A. R&B singer IYLA, DUBLIN hip-hop experimentalist KOJAQUE, LONDON-via-LAGOS rapper FLOHIO, SEOUL production duo GROOVYROOM, and Brussels rapper ICO. The program will welcome an additional set of artists later this year. 

“Great content is at the foundation of any artist’s success,” YOUTUBE MUSIC Artist Promotional Partnerships head NAOMI ZEICHNER said. “FOUNDRY artists make videos that bring context to their music and teach people new things about the world. It’s a privilege to partner with these artists to support their channels as they grow and their music travels across borders. The more these artists engage and break through, the more learnings we’re able to share back with YouTube’s entire artist community.” 

FOUNDRY will complement other YOUTUBE MUSIC initiatives that aim to support and promote artists, such as the Artist Spotlight Stories series and Artist On The Rise program for artists on the cusp of superstardom. 

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