Atlas Media, Elvis Duran Partner On Reality Talent Discovery Search

Elvis Duran (Lev Radin/Shutterstock)

ATLAS MEDIA CORP. has entered into an exclusive agreement with ELVIS DURAN and his more than 10 million listeners to help find talent for documentaries, docu-series, reality and lifestyle shows. The announcement was made today by ATLAS President/Executive Producer BRUCE DAVID KLEIN and ELVIS DURAN GROUP CEO DAVID KATZ. 

This casting initiative will deputize DURAN's tremendous fan base to help find talent that the partners can develop into TV shows, documentaries, short-form webisodes, podcasts, and other content. Through verbal prompts on his syndicated morning show, and related social media blasts, listeners and fans will be encouraged to submit their TV-friendly friends, family members, and interesting local personalities to a nationwide talent search on elvistvcasting.com. ATLAS and EDG will review the submissions and offer development deals to the most promising talent. Resulting projects will be pitched to networks and SVOD platforms. Beta-testing has been underway for nine months, and the initiative has started working with several cable networks to fill specific casting needs. 

Said ATLAS MEDIA's KLEIN, “You can scour YOUTUBE, do a zillion GOOGLE searches, make cold calls, travel to small towns, attend conventions – all to try to find a superstar talent, the proverbial needle in a haystack. But partnering with EDG puts this process on steroids. We suddenly have scale, with the super-engaged ELVIS DURAN fan base, millions strong, serving as our eyes and ears to cast the widest possible net and help us and our network clients find the most engaging fresh talent out there.” 

Said EDG's KATZ: “ELVIS’ connection with his millions of fans is extraordinary. The idea of activating them to find the next big TV talent makes a lot of sense. Partnering with ATLAS MEDIA on this initiative, is yet another step in EDG’s evolution into a multi-platform production company. “

Added DURAN: “We connect with our millions of fans every day – and this is an exciting opportunity to break down the fourth wall, and have them actually become part of the process of developing long-form content!“

« see more Net News