Alpha Media/Portland Taps Cressy Walton Dir./Sales

Cressy Walton

ALPHA MEDIA PORTLAND has named CRESSY WALTON Dir./Sales for its area stations, including  News/Talk KXL, Top 40 KBFF, Country KUPL (98.7 THE BULL), Triple A KINK, Sports KXTG-A-K275CH (102.9/750 THE GAME), Top 40/Rhythmic KWEE (WE 96.3), Talk KUFO-A (FREEDOM 970) and the BLOODWORKS LIVE STUDIO.

WALTON will be responsible for generating revenue, growing market share, retaining and recruiting sales and marketing talent, leading a multi-platform management and sales team, generating marketing ideas to grow clients’ market share and build their brand loyalty.

“Most recently CRESSY was GSM for the past eight years," ALPHA MEDIA/PORTLAND SVP/Marketing Manager LISA DECKER said. "She will be replacing VP/Sales AMY LEIMBACH, who will be moving on to a new opportunity after 11 years with us in PORTLAND. AMY has done an outstanding job for ALPHA MEDIA and we wish her the best with her future plans.

“We have worked hard to create a strategic succession plan," LEIMBACH continued. "Elevating the talented CRESSY WALTON will make this transition seamless and have us poised for continued success and revenue growth. CRESSY is creative, competitive and has a drive to succeed, all qualities that correlate with ALPHA's core values."

"Leading the sales effort for ALPHA MEDIA with a talented sales team and an engaged roster of advertisers in PORTLAND is truly an honor," WALTON said. "I am ready to fully embrace this new adventure!” 

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