Pandora Opts For OpenText Media Management App

Asset Management App

PANDORA has chosen OPENTEXT MEDIA MANAGEMENT as the asset storage and management application for its audio and display advertising.Hosted on AWS via RISETIME managed services, and partnering with CYANGATE on implementation services, OPENTEXT MEDIA MANAGEMENT will support the production and management of over 35,000 advertisements per year.

"PANDORA's creative team helps thousands of advertisers bring their brands to life on our unique platform and maintaining the quality and accessibility of our digital assets in a streamlined fashion is key to scaling our success," PANDORA Dir./Advertising Creative Operations CASEY BAKER said. "When evaluating our options, OPENTEXT MEDIA MANAGEMENT stood out as a solution to manage creative assets through the entire lifecycle. Its robust customization capabilities and seamless systems integrations were critical in our selection process." 

"Every customer touch point is critically important, including brand engagements and advertising," OPENTEXT SVP/CMO PATRICIA NAGLE said. "OPENTEXT MEDIA MANAGEMENT solutions enable efficient creation, review and distribution of assets, which PANDORA has done a great job leveraging to uplift its advertising operations. It's a best-in-class solution for this demanding industry."

« see more Net News