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SiriusXM Adds Lower-Priced 'Essential' Streaming Subscription Option
April 22, 2019 at 7:13 AM (PT)
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SIRIUSXM is now offering a streaming-only lower-cost "Essential" subscription plan for listeners who want to listen to the company's programming online and through apps and not with a car receiver. The $8/month plan ($1/month for the first three months) includes all of the company's music channels, including the recently-launched Xtra channels with the ability to skip songs, and several talk and sports channels. HOWARD STERN's channels and video are part of a more expensive Premier plan that costs $15.99 per month and also includes sports play-by-play.
“The strength of SIRIUSXM’s programming is evident in the tens of millions of people who subscribe and listen in their cars year after year. We’ve now created the Essential subscription as an appealing option for the many people, particularly younger consumers, who don’t have a car or don’t spend a lot of time in their car,” said VP of Marketing, SIRIUSXM Outside the Car MATT EPSTEIN. “On SIRIUSXM, listeners will find more innovative formats and expertly-curated commercial-free music channels, live performances, plus a very deep lineup of news, entertainment, comedy and sports talk. The Essential plan offers an attractive bundle of content at a competitively low price among streaming services. Also, and this is extremely important, our streaming subscribers get access to all of this content in the kind of user-friendly, ‘lean back’ way that makes it easier to find the music or shows that they like best.”

