Entercom Signs Multi-Year Deal With Nielsen

Pacts With Nielsen

ENTERCOM has signed a multi-year deal to use NIELSEN measurement tools, including ratings (the Market Report, Arbitrends, and Weeklies), TAPSCAN, NIELSEN Media Impact, RHIZA, NIELSEN Marketing Cloud, the Tally Engine API, the nationwide and national regional database, PD Advantage Web, GRACENOTE, and The Analysis Tool. The deal covers an undisclosed number of select markets in which ENTERCOM operates.

“We are excited about the possibilities that this portfolio of measurement tools brings to our business,” said ENTERCOM COO WEEZIE KRAMER. “This agreement is part of our strategy to demonstrate the impact of including radio in an advertiser’s media mix to deliver optimal campaign reach and frequency.”

“As an industry leader, ENTERCOM is on the vanguard of all things audio,” said NIELSEN AUDIO Managing Dir. BRAD KELLY. “NIELSEN is pleased to continue our long standing collaborative relationship with ENTERCOM. Despite the fragmentation that exists across the broader media ecosystem, radio remains remarkably resilient with American consumers. Effective measurement and documentation of this consumer dynamic is central to NIELSEN’s core mission. ENTERCOM is a trusted and indispensable partner as we evolve the NIELSEN Audio suite of services to better understand and demonstrate audio’s unique relationship with listeners and its exceptional value proposition for advertisers large and small.”

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