Pandora Appeals To Advertisers With 'Co-Listening' Data Reports eMarketer

Pandora Data

More than 72 million people in the U.S. will listen to PANDORA on a monthly basis in 2019, according to the latest forecast from eMARKETER. That's 35.4% of all digital audio listeners in the country.

The report notes, "Last month, PANDORA released a study conducted by EDISON RESEARCH and CARAT that broke down what it calls the 'co-listening factor'. According to the study—which quantified earned audio impressions and the results of online diaries from 1,172 U.S. consumers ages 13 and older, 57% of PANDORA listening occurred in the home, and 46% of in-home listening was done alongside others in the household. While just 8% of listening time took place in the car, 44% of that time was spent listening with others."

Read the full report here.

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