Radio Rally Point: RAB Pres./CEO Erica Farber

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ALL ACCESS is very proud of our RADIO RALLY POINT feature and the great feedback we're getting from you. Curated by DMR/INTERACTIVE Pres. ANDREW CURRAN, this bi-weekly look at what radio can do to make itself stronger is already paying dividends to the industry with solid ideas.

Who is radio's undisputed #1 sales exec? It's RADIO ADVERTISING BUREAU Pres./CEO ERICA FARBER, who shares her thoughts this week in RADIO RALLY POINT about why radio endures and continues to excel as a marketing platform.

Calling on her experience at the RAB, at R&R, and years running some of AMERICA's most powerful radio stations, FARBER noted, "Radio's relationship with listeners is at the center of its resiliency and success.   

"The importance of that live and local connection delivers a powerful story to share with our advertising partners that in turn drive real and measurable results.

"Consumers that spend money are influenced by the media they engage and interact with. Radio now has more tools available today than ever before."

Get some boots on the ground knowledge!  Take five minutes, learn more to grow more, with RADIO RALLY POINT, right here.

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