Entercom, Radio.com Partner With Waze

Partnership

ENTERCOM's RADIO.COM will be integrated into the WAZE app as part of a partnership deal between the broadcaster and traffic app, allowing WAZE users to stream and control RADIO.COM content while using the WAZE service.  WAZE users have been able to sync iHEARTRADIO content within the WAZE app as well.  In addition to RADIO.COM being available within WAZE, WAZE's live traffic maps will be available within the RADIO.COM app, and WAZE traffic will be integrated into ENTERCOM station's traffic reports.

“We’re thrilled to work with ENTERCOM and look forward to leveraging the strategic opportunities within their impressive portfolio of stations,” said WAZE Global Lead of Waze for Broadcasters MONA WENG. “This partnership is particularly impressive as it extends across broadcast, digital and streaming to provide real-time traffic updates and help broadcasters share hyper-local stories with their cities’ listeners. Through the WAZE for Broadcasters program and efforts by our partners, we are collectively reducing traffic and working toward solving global mobility issues.”

“This partnership is a strategic move that offers both WAZE and RADIO.COM users an enhanced experience,” said ENTERCOM Chief Digital Officer J.D. CROWLEY. “We are the fastest-growing digital audio app in the country and we are pleased to join forces with WAZE to bring our app and its unmatched content offering to WAZE’s large community of drivers.”

“Partnering with WAZE will allow us to offer more powerful real-time traffic updates to our audience,” said ENTERCOM SVP/GM FRED BENNETT. “By integrating new technologies into our on-air and digital traffic reporting, we will be able to better serve our communities and continue to offer them the most robust local traffic information they need to plan their day.”

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