Strong Growth In Online Audio, Smart Speakers And Monthly Podcast Listening Among Highlights Of New Infinite Dial Australia 2019 Report

New Data

More Australians than ever are using online audio services, and are now consuming audio online for more than eleven hours per week. These are two of the many findings from "The Infinite Dial 2019 AUSTRALIA," a newly released study of digital media behavior in AUSTRALIA, from EDISON RESEARCH.

A free, live webinar of the full results of the study will be presented on MAY 8th at 9p (ET) and MAY 9th at 11a (ET).  To register, click here.

Many streaming services saw significant year-over-year growth in awareness of their brands in AUSTRALIA. This year’s survey shows that 85% of Australians are now aware of SPOTIFY, compared to 77% in 2018, and 83% are aware of APPLE MUSIC, up from 75% in 2018. In addition, the study found that AMAZON MUSIC and GOOGLE PLAY are also widely known and  SOUNDCLOUD posted awareness from 42% of Australians.

Smart speaker ownership has nearly tripled since last year, with 13% of Australians age 12+ now owning one of these devices, up from 5% in 2018.

“The study shows that audio in AUSTRALIA is the same kind of dynamic space we see in America,” said EDISON RESEARCH Pres. LARRY ROSIN. “Australian radio retains a large audience while streaming and podcasting continue to grow and new devices create new opportunities.”

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