2019 Radio Mercury Awards Finalists Announced

Finalists

The finalists for the 2019 RADIO MERCURY AWARDS have been announced. 139 radio spots and campaigns have survived the competition to get to the finals in 10 categories. The winners will be honored at an event in NEW YORK on JUNE 6th.

"Anything is Possible on Radio is again the theme, and I am delighted to see this year's slate of spots and campaigns truly delivered," said TBWA\CHIAT\DAY NEW YORK Chief Creative Officer and RADIO MERCURY AWARDS Chief Judge CHRIS BERESFORD-HILL. "We heard great work during judging and are excited to see the audio medium continue to advance forward."

"The RADIO MERCURY AWARDS set the creative bar for radio advertising excellence," added RADIO ADVERTISING BUREAU President/CEO ERICA FARBER. "This competition continues to exemplify the best of the best and demonstrate the strength of the medium's future."

The finalists:

Creative Use of Audio:

• 360i, WESTWORLD: The Maze, HBO
• BBDO ATLANTA, Chant Generator, OLD 4TH DISTILLERY
• DIESTE, SpotyPlay, DALLAS PETS ALIVE
• ENERGY BBDO, Music Behind the Recipes, KERRYGOLD USA
• ENTERCOM NORFOLK, IHOG, IHOP
• MCGARRAH JESSEE, Alexa, Apologize, SELF-PROMOTION
• NEZ&PEZ CONSULTING, Cyber War of the World, HUNTSOURCE
• VAYNERMEDIA, Finding Common Ground, SANDY HOOK PROMISE

Creative Use of Sound/Music:

• 72ANDSUNNY, You Can Money, MARCUS BY GOLDMAN SACHS
• BBDO NEW YORK, CappuChinos, DUNKIN'
• BBDO NEW YORK, InstantJams, BACARDI
• COMMONWEALTH//MCCANN, Make It Stop, NATIONAL KIDNEY FOUNDATION
• COMMONWEALTH//MCCANN, Play MOTOWN :60, MOTOWN MUSEUM
• DDB CHICAGO, Insurance Covers, STATE FARM
• DIESTE, Auto Brake Makes You Better, APPLE SPORT CHEVROLET
• FCB CHICAGO, Moving On Up, COX COMMUNICATIONS
• GREY MIDWEST, The Most Undisruptive Radio Ads, FEBREZE
• HOFFMAN YORK, Man, Me Likey Scratch Games, WISCONSIN LOTTERY
• IHEARTMEDIA CREATIVE SERVICES GROUP, Sexy Soul/Back in the Bedroom, KANSAS CITY MEN'S CLINIC
• IHEARTMEDIA CREATIVE SERVICES GROUP, Soft Rock/Jim & Donna, KANSAS CITY MEN'S CLINIC
• LEO BURNETT CHICAGO/LAPIZ, Danceable Trailers, CHICAGO LATINO FILM FESTIVAL
• LIFELOCK, Dem Bones, SYMANTEC
• PLUSHNYC, Red Red Wine, BOUNTY P&G
• SHINE UNITED, 2018 Campaign, MADISON MALLARDS
• VMLY&R, webeefin?, WENDY'S
• VMLY&R, webeefin? - Rest in Grease, WENDY'S
• VMLY&R, webeefin? - Twitter Fingers, WENDY'S

Integrated Campaign with Radio/Audio:

• DIESTE, SpotyPlay, DALLAS PETS ALIVE
• ENERGY BBDO, Music Behind the Recipes, KERRYGOLD USA
• iHEARTMEDIA CHICAGO, 103.5 KISS FM Brady & Erik Chevy Influencer Campaign, CHICAGOLAND AND NORTHWEST INDIANA CHEVY DEALERS
• J. WALTER THOMPSON PUERTO RICO, Breaking News, SUSAN G. KOMEN
• MCCANN NEW YORK, Answering The Call, VERIZON

PSA Spot or Campaign:

• BBDO NEW YORK, Loss for Words, AMERICAN RED CROSS
• BVK, Miss Mary Mack, LACEY'S HOPE PROJECT
• CASANOVA//MCCANN, A Day in the Life, DONATE LIFE CALIFORNIA
• DIESTE, Talk About It, NTARUPT
• IHEARTMEDIA, Earth Day 2019, PLANET EARTH
• J. WALTER THOMPSON PUERTO RICO, Breaking News, SUSAN G. KOMEN
• J. WALTER THOMPSON PUERTO RICO, Family Awareness, SUSAN G. KOMEN
• RODGERS TOWNSEND, Commemorate/Celebrate, NATIONAL WWI MUSEUM AND MEMORIAL
• VAYNERMEDIA, Finding Common Ground, SANDY HOOK PROMISE
• WORDSWORTH AND BOOTH, Kiddie Song, ADCOUNCIL/NHTSA

Radio Campaign:

• ARNOLD, Curse Like a Sailor, PROGRESSIVE INSURANCE
• ARNOLD, Worst Commercial Ever, PROGRESSIVE INSURANCE
• BBDO ATLANTA, Chicken Talk Campaign, SANDERSON FARMS
• BBDO NEW YORK, 3pm Brainstorms, MARS CHOCOLATE NORTH AMERICA/ SNICKERS
• BBDO NEW YORK, Boring Radio, AT&T
• COMMONWEALTH//MCCANN, Door/Born/The Music of Life/Play MOTOWN, MOTOWN MUSEUM
• DEUTSCH LA, Desperate Dinners, TACO BELL
• DEUTSCH LA, Welcome to Fansville, KEURIG DR. PEPPER
• DIESTE, Words, THE WILD DETECTIVES
• FCB CHICAGO, Tours, RADIO FLYER
• GREATEST COMMON FACTORY, Terrible Quotes Campaign: Parrot, Dirtbag, Nickel & Dime, SAFEAUTO
• IHEARTMEDIA CREATIVE SERVICES GROUP, GEICO Stories, GEICO
• IHEARTMEDIA CREATIVE SERVICES GROUP, Music Compilations, KANSAS CITY MEN'S CLINIC
• MCCANN NEW YORK, Answering The Call, VERIZON
• RPA, HONDA Insight Radio Campaign, AMERICAN HONDA MOTOR CO., INC.
• SR BROADCASTING, Buck Season, Graduate, Soup Online, PACIFIC POWER BATTERIES
• TBWACHIATDAY, Don't Toss It, J-B WELD
• THE RICHARDS GROUP, Home is Where Bugs Aren't, ORKIN
• THE RICHARDS GROUP, MOTEL 6 2018 Radio Campaign, MOTEL 6
• WIEDEN+KENNEDY, OLD SPICE- Fresher Collection, OLD SPICE
• WIEDEN+KENNEDY, OLD SPICE- Pomade Radio, OLD SPICE
• ZIMMER RADIO AND MARKETING GROUP, Answering the Call, BRIAN WEAR PLUMBING
• ZIMMER RADIO AND MARKETING GROUP, Daughter to Mom & Dad, MO HEART CENTER

Radio Commercial:

• ARNOLD, Always a Hit, PROGRESSIVE INSURANCE
• ARNOLD, Anchor, PROGRESSIVE INSURANCE
• ARNOLD, Docking, PROGRESSIVE INSURANCE
• ARNOLD, Elk Country, PROGRESSIVE INSURANCE
• ARNOLD, Plow, PROGRESSIVE INSURANCE
• ARNOLD, Portside, PROGRESSIVE INSURANCE
• BARTON F GRAF, Wrap Me In Bacon, LITTLE CAESARS
• BBDO NEW YORK, Run On, DUNKIN'
• BLUE CHIP, Anonymous Tip, FISHER NUTS (JBSS)
• BURRELL COMMUNICATIONS, Freestyle, COMCAST
• COMMONWEALTH//MCCANN, Born :60, MOTOWN MUSEUM
• COMMONWEALTH//MCCANN, Play MOTOWN :60, MOTOWN MUSEUM
• DEUTSCH LA, Cereal for Dinner, TACO BELL
• DEUTSCH LA, When Your Morning Is Hell (Breakfast Jingles): Morning Shave, TACO BELL
• DEUTSCH LA, When Your Morning Is Hell (Breakfast Jingles): Parking Sign, TACO BELL
• FOSSIL RIM WILDLIFE CENTER,  Hey Mr. Rhino, FOSSIL RIM WILDLIFE CENTER
• GARRISON HUGHES, Mission Control, HEINZ HISTORY CENTER
• GREATEST COMMON FACTORY, Terrible Quotes Campaign: Parrot, SAFEAUTO
• HAVAS NEW YORK, Boarding, RITE AID
• MARCUS THOMAS LLC, Unicorn Salon, AKRON CHILDREN'S HOSPITAL
• MCCANN NEW YORK, Laura, VERIZON
• MRS, Fork, THE EMPANADAS FACTORY
• OINK INK RADIO, Without Teachers, JEOPARDY! TEACHERS TOURNAMENT
• OINK INK RADIO, Words of Wisdom, CBS TELEVISION DISTRIBUTION - WHEEL OF FORTUNE
• PFK, Name-Dropping, GULFSHORE BIRD-A-WAY
• RON FOTH ADVERTISING, Wild Welcome, COLUMBUS ZOO AND AQUARIUM
• SHINE UNITED, Cholesterol, MADISON MALLARDS
• THE RICHARDS GROUP, Hipsters, MOTEL 6
• THE RICHARDS GROUP, Vocal Fry, MOTEL 6
• WIEDEN+KENNEDY, SECRET Active, SECRET

Radio Station Produced Commercial:

• BEASLEY BROADCAST GROUP, Alliteration-Winter, BUM ROGERS CRABHOUSE
• COX MEDIA GROUP, Ragtime Diddy, TEXAS BEST PLUMBING
• CUMULUS, Global Swarming, MOSQUITO NIX
• ENTERCOM, No Breakdown Guarantee, MVP ELECTRIC
• ENTERCOM, Resolutions Start Here, JOHN PAUL'S AUTOMOTIVE
• ENTERCOM, Roy, BEVERLY'S JEWELERS
• ENTERCOM NORFOLK, Baby It's Cold Inside, PRECISION HEATING AND AIR
• HUBBARD RADIO, Just Another Day, PEASE ACADEMY
• HUBBARD RADIO CINCINNATI, Her Man Can Do It, HERRMANN SERVICES
• IHEARTMEDIA CREATIVE SERVICES GROUP, Distractions, KY DURATION
• IHEARTMEDIA CREATIVE SERVICES GROUP, Dream Better, MATTRESS WAREHOUSE
• IHEARTMEDIA CREATIVE SERVICES GROUP, Holiday, COCA-COLA
• IHEARTMEDIA CREATIVE SERVICES GROUP, Sad Story, GEICO
• IHEARTMEDIA CREATIVE SERVICES GROUP, Sexy Soul/Back in the Bedroom, KANSAS CITY MEN'S CLINIC
• IHEARTMEDIA CREATIVE SERVICES GROUP, Soft Rock/Jim & Donna, KANSAS CITY MEN'S CLINIC
• TOWNSQUARE MEDIA OF EL PASO, Tin Man: Gobble Gobble, TIN MAN CRAFT BREWERY
• TOWNSQUARE MEDIA ROCKFORD, BUTCH'S PIZZA HALLOWEEN, BUTCH'S PIZZA
• WESTWOOD ONE, DIXON FURNITURE, DIXON FURNITURE
• ZIMMER RADIO AND MARKETING GROUP, Ditty, FPP BODY SHOP
• ZIMMER RADIO AND MARKETING GROUP, Press Conference, STEVE'S PEST CONTROL

Radio Station Produced Promotional Spot:

• COX MEDIA GROUP, I Am The New 93Q - Mom, Country KKBQ (93Q)/HOUSTON
• ENTERCOM, 94.7 THE DRIVE - Launch, Classic Hits WIAD (94.7 THE DRIVE)/WASHINGTON
• ENTERCOM, JUSTIN TIMBERLAKE Pre-Party, Hot AC WBZZ (100.7 STAR)/PITTSBURGH
• HUBBARD RADIO, Paul's Prosthesis Palace
• HUBBARD RADIO, What a Mother
• HUBBARD RADIO, Snapshots in Time, For All Time #1, Classic Rock WDRV (THE DRIVE)/CHICAGO
• HUBBARD RADIO, Snapshots in Time, For All Time #2, Classic Rock WDRV (THE DRIVE)/CHICAGO
• HUBBARD RADIO, Alexa Dogs, Adult Hits WARH (106.5 THE ARCH)/ST. LOUIS
• iHEARTMEDIA, New Year's Resolution Planet Earth Edition, Top 40 WHYI (Y100)/MIAMI
• iHEARTMEDIA, I Am KBCO, Triple A KBCO/DENVER
• iHEARTMEDIA, WMMS 50th Anniversary - OZZY 2, Active Rock WMMS/CLEVELAND
• iHEARTMEDIA, WMMS 50th Anniversary - Thank You, Active Rock WMMS/CLEVELAND
• NBC SPORTS RADIO/WESTWOOD ONE, Magic 8 Ball, NBC SPORTS Predictor App
• ZIMMER RADIO AND MARKETING GROUP, Man Show 2018

Spanish Language Spot or Campaign:

• CASANOVA/MCCANN, Diagnosis, COVERED CALIFORNIA
• DDB LATINA PUERTO RICO, Licencia, KIA MOTORS
• DIESTE, Auto Brake Makes You Better, APPLE SPORT CHEVROLET
• LEO BURNETT CHICAGO/LAPIZ, Danceable Trailers, CHICAGO LATINO FILM FESTIVAL
• MARCA MIAMI, SUBWAY_HM Radio_RAP, SUBWAY
• RICHARDS/LERMA, Baby Music, ORKIN

Student Produced Spot:

• MIAMI AD SCHOOL, Sad Glad Bag, GLAD
• MIAMI AD SCHOOL, TYLENOL ASMR, TYLENOL
• VCU BRANDCENTER, Leather Jacket, AIR KING FANS
• VCU BRANDCENTER, Lonely Robot, BUGLES

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