KYW/Philadelphia Unveils New Logo, Imaging Update

New Logo

After 53 years with variations of the same logo (the old WESTINGHOUSE font) and music imaging, ENTERCOM News KYW-A/PHILADELPHIA has overhauled its imaging and look with a new logo and music. The new logo displays the calls in a lower case font; the music, created by LARRY GOLD and produced by MAN MADE MUSIC, incorporates the familiar "K-Y-W... Newsradio... ten-sixty" jingle into a new arrangement for piano and strings.  DEIDRE GOODWIN will serve as the voice of the station. The new look and sound were introduced on the air and with social media posts, the latter including PHILADELPHIA FLYERS mascot GRITTY.

“KYW NEWSRADIO has evolved into a modern news organization serving a wide range of listeners across various platforms and we are proud to introduce visual and audio enhancements that reflect who the station is today,” said SVP/Market Manager DAVID YADGAROFF. “The station is a local treasure that remains an integral part of the city and to honor those roots, we worked with hometown artists to capture its essence and develop the refreshed brand identity. Everyone in town sings our jingle and we’re thrilled to introduce this new contemporary sound.”

“I’m a local boy. The roots of PHILADELPHIA are hard to lose, and KYW is part of my roots,” said GOLD. 

Welcome to the fresh look 👀 and sound 🎶 of #KYWNewsradio. Just as energetic, passionate, friendly and trustworthy as ever.

Plus a little help from @GrittyNHL. pic.twitter.com/AleihECKKs

— KYW Newsradio (@KYWNewsradio) May 8, 2019

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