Infinite Dial 2019 Canada Shows Growth In Smart Speakers, Podcasting

Canada

With the U.S. and AUSTRALIA previously covered, EDISON RESEARCH and TRITON DIGITAL have turned their focus north with the release of the second annual INFINITE DIAL 2019 CANADA report.

Among the highlights, the report said that over one-quarter of Canadians 18+ now own a smart speaker, and 36% of Canadians 18+ are now weekly podcast listeners. Awareness of smart speakers grew to 65% and the number owning two smart speakers jumped from 15% to 43%.  Podcasting also saw notable growth, with 36% having listened to a podcast in the last month, up from 28% last year.

“The percentage of Canadians listening to podcasts has grown tremendously since 2018, mirroring what we have seen in the INFINITE DIAL U.S., and providing more evidence of a surge in spoken word programming,” said EDISON RESEARCH SVP TOM WEBSTER. 

“The increase in smart speaker owners who have two or more smart speakers in their home -- from 15% last year to a staggering 43% in 2019 -- is substantial, and certainly a huge contributor to the increase in overall internet-only audio listening across the region,” added TRITON SVP, Publisher Development NORTH AMERICA STEPHANIE DONOVAN.

A free, live webinar on the results will be streamed on MAY 21st at 2p (ET).  Register by clicking here.

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