Marketron Appoints Jim Howard As CEO, Names Jimshade Chaudhari SVP/Product

Jim Howard

MARKETRON names JIM HOWARD as CEO and JIMSHADE CHAUDHARI as SVP/Product. HOWARD most recently served as an operating partner for DIVERSIS CAPITAL, the private equity firm which acquired MARKETRON in 2018. He previously was the Founder/CEO of CROWNPEAK TECHNOLOGY. CHAUDHARI comes to MARKETRON from SLING TV, where he served as VP/Head of Product & Partnerships. 

"Radio is at a pivotal moment in its transition to incorporate digital into the advertising mix. I believe very firmly that MARKETRON will play a central role in transforming our industry,” said HOWARD. “MARKETRON is already the key software partner for 65% of the industry and through our investment in digital innovation, we’re strategically positioned to enable a return to rapid growth and improved profitability for our customers. Adding JIMSHADE is key to that evolution and strategy and I’m thrilled to welcome him.”

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