ESPN, Caesars Ink Deal For Sports Betting Data, Las Vegas Studio At The LINQ

Vegas Studio

ESPN will use CAESARS ENTERTAINMENT data and branding for its sports betting content and will open a new ESPN-branded studio at CAESARS' THE LINQ HOTEL & CASINO in LAS VEGAS unser a new partnership. The new studio, scheduled to open in 2020, will be used for the network's sports betting-themed content, including segments for ESPN television's "DAILY WAGER." CAESARS will be branded as ESPN's official odds data supplier across TV and digital platforms.

“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” said ESPN VP/Business Development MIKE MORRISON. “We are poised to expand our coverage in a big way and working with a category leader like CAESARS ENTERTAINMENT will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”

CAESARS ENTERTAINMENT EVP/Chief Marketing Officer CHRIS HOLDREN added, “We’re really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN’s platforms will begin featuring odds information generated by CAESARS ENTERTAINMENT. Millions of sports fans look to ESPN as a sports authority, and CAESARS is honored to have been selected for having the best odds to serve those fans. When you combine that level of exposure alongside the unique opportunity to build a studio along the famed LAS VEGAS STRIP, this deal is truly unique.”

“Between an increased interest in sports betting among fans, regularly hosting marquee sporting events -- like the upcoming NFL Draft and NBA Summer League as well as premier UFC and TOP RANK bouts – and the arrival of the GOLDEN KNIGHTS and the RAIDERS, LAS VEGAS has become an epicenter of sports culture,” said ESPN EVP/Content CONNOR SCHELL. “Having a great partner in CAESARS ENTERTAINMENT and soon a full studio presence in LAS VEGAS will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans.”

ESPN's betting content includes the "BEHIND THE BETS WITH DOUG KEZIRIAN" podcast and the seasonal football podcast "STANFORD STEVE AND THE BEAR" with STEVE COUGHLIN and CHRIS FALLICA.

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