Nielsen Adds 19 Markets To Local Nielsen Media Impact

Local NMI Expands

NIELSEN's LOCAL NIELSEN MEDIA IMPACT cross-platform media planning tool has been expanded to 19 more markets. The additional markets, added as of the week of MAY 20th, put the LOCAL NMI service in 44 DMAs (including all 48 PPM metros) representing 25 Local People Meter and 19 TV Set Meter markets.

"The addition of more markets to LOCAL NIELSEN MEDIA IMPACT gives greater levels of precision to buyers and sellers looking to plan and execute more efficient media transactions in local markets," said NIELSEN SVP/Product Leadership JAY NIELSEN. "LOCAL NMI unlocks access to new insights on media allocation and schedule optimization to better reach a variety of audiences across media vehicles."

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