Sony Music Entertainment Launches Podcast Venture With Adam Davidson, Laura Mayer

Davidson, Mayer

SONY MUSIC ENTERTAINMENT is entering the podcast field in a joint venture with "PLANET MONEY" co-creator and NEW YORKER staff writer ADAM DAVIDSON and former WNYC, STITCHER, and PANOPLY podcast producer LAURA MAYER.  The as-yet-unnamed podcast production company will be based in BROOKLYN at THE YARD development; SONY MUSIC will handle marketing, sales and distribution, business development, audio production, and data and analytics, while DAVIDSON and MAYER will focus on the creative and talent end.

SONY MUSIC ENTERTAINMENT CEO ROB STRINGER said, “ADAM DAVIDSON and LAURA MAYER are acclaimed, visionary journalists and leaders in the podcasting industry and they share our creator-first approach to content development. We want to enhance opportunities for talented storytellers in this rapidly evolving audio entertainment segment. This partnership will help creators grow their brands and share their work with global audiences across a variety of services and platforms.”

The release quotes DAVIDSON and MAYER as saying, “It is a thrilling time to be in podcasting with major media and tech companies paying increasing attention to the industry as it quickly grows. SONY MUSIC so impressed us with their focus on supporting artists and the creative process. They understand what it takes to attract the best people and create the conditions where they can do their best work.”

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