Nielsen Audio Podcast Looks At How Neuroscience Principles Can Make Better Radio

Special Episodes

The NIELSEN AUDIO PODCAST is devoting two episodes to an examination on how to use neuroscience to make better radio.

INDIANA UNIVERSITY's Dr. ROB PORTER is the guest for the special episodes, "Your Brain on Audio," which looks at how the brain works and processes information, what tools radio producers can use to trigger attention, and how to play on emotion to affect memory.

Hear the episodes here and here.

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