Triton's a2x Now Integrated With audio CC's AdPerform DSP

Another Integration

AUDIO CC is now integrating TRITON DIGITAL's a2x programmatic system into its own AdPerform DSP, allowing buyers using AdPerform to access digital audio advertising buys in single multiplatform programmatic transactions.

“We are pleased to partner with TRITON DIGITAL to provide our buyers with access to a wide array of premium digital audio and podcast inventory from around the world, including radio, sports, and online music services,” said AUDIO CC Chief Sales Director MATTHIAS MROCZKOWSKI. “We look forward to the increased reach and return on investment that access to the a2x marketplace will provide our buyers.”
 
“We are proud to integrate AUDIO CC’s DSP with a2x and to enable their buyers, majority coming from the traditional radio world, to utilize the tremendous power of digital audio to create a relevant and personal connection with their target audience on a global scale,” said TRITON DIGITAL Managing Dir./Market Development and Strategy BENJAMIN MASSE. “We remain committed to helping marketers and advertisers around the world to leverage the power of programmatic audio to get their messages heard by the right audience, at the right time, and in a brand-safe environment.”

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