Report: Could New Data And Privacy Laws Affect Music Metrics For Labels, Radio?

Is Privacy At Stake?

A new article in FORBES asks if new restrictions on commercial use of personal data could chill, if not kill, the current success of the music business. "GDPR (The General Data Protection Regulation) became law in all 27 E.U. states including the pre-Brexit U.K. on the heels of the CAMBRIDGE ANALYTICA scandal," writes FORBES

The new legislation will allow users to prevent their data from being sold, as well as find out where it has been shared. 

Here in the U.S., CALIFORNIA is matching EUROPE’s GDPR with the CCPA, designed to be tough on sharing data. It debuts on JANUARY 1, 2020, but the report notes the measures could have unintended consequences. 

"The music business is addicted to data," notes FORBES. "Festivals use it to sell sponsorships to brands. Bands in buses use it to rally fans at their ports of call. Music publishers use it to find out which songs connect, and which don’t. And labels use it to determine which artists to chase and which to drop."

“In the old days, a major label made decisions based on 25% marketing data and 75% human interaction,” record label exec PIERO GIRAMONTI told the magazine. “That ratio has reversed in the last decade.”

Read the full article here.

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