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Fred Jacobs Asks, 'What If?' ... Radio Had FM Chips
June 4, 2019 at 10:59 AM (PT)
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In the latest post on the company blog, JACOBS MEDIA Pres. FRED JACOBS wonders what would happen if NEXTRADIO didn't cease operations, but was able to get FM chips enabled in all smartphones. With radio listening on smartphones at record levels (and continuing to rise), one would assume that it would be a boon top the industry.
"The real difference that activated FM chips in all those iOS and ANDROID handsets would make is that broadcast radio would finally be on an equal playing field with SPOTIFY, podcasts, and other digital music and talk offerings when it comes to mobile access," JACOBS wrote. "FM radio on millions and millions of smartphones would be a boost for broadcasters.
"Or would it?"
Why the hesitation? Find out here.

