Alan Burns: Surviving The Doldrums Phase

4 Ways To Beat The Doldrums

In the latest post on the ALAN BURNS & ASSOCIATES website, ALAN BURNS and JEFF JOHNSON acknowledge that Top 40 and Hot AC stations' ratings woes due to the current music trends being in a Doldrums phase. But that doesn't mean programmers of those formats have no recourse. 

"We aren’t in control of what music is created for our formats, and many if not most programmers and managers therefore assume there’s nothing we can do except wait it out," they wrote. "But while nothing can completely replace the shares lost because of weak music supply, but there are actions you can take to soften the impact of a music cycle slump."

Read the entire post here.

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