Alan Burns: What Do You Do When The Music Sucks?

Part 2

In the latest post on the company blog, ALAN BURN & ASSOCIATES shares, "All music radio formats suffer through cycles of ratings ebb and flow based on what’s happening in the format’s core music genres – or in the genres of other formats that compete for listening. Country has been there at times; so has rock; and even Classic Hits suffers when one of the more contemporary genres are hot. Current pop has been in decline for several years now, and it’s affecting Top 40 and Hot AC (and, soon, AC as well). As we noted in our last post, many Top 40 stations are seeing the worst callout scores ever for current powers, and current pop has weakened at Hot AC.

"In our last post we recommended four key content principles around and between the music that can help shore up ratings in down music cycles. But is there anything we can do about the music itself? In this post we’ll focus on things that can help you better cope with a weak supply of current music."

Read the full post here.

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