Sun Broadcast Group Signs Up For Nielsen Media Impact

Getting Into Nielsen

SUN BROADCAST GROUP has expanded its relationship with NIELSEN to license its NIELSEN MEDIA IMPACT (NMI) cross-platform media planning and optimization platform.

"With NIELSEN MEDIA IMPACT, we can show advertisers the effect on overall campaign reach and frequency when money is moved between media," SUN BROADCAST GROUP Pres./Founder JAY BAILEY said. "As we continue to expand our footprint to better serve our affiliates, advertisers and partners across the country, the usage of NIELSEN MEDIA IMPACT will have a vital part in evaluating the efficiency of our plans and demonstrating the true value of radio in driving sales."

"We are pleased to welcome SUN BROADCAST GROUP as a subscriber to NIELSEN MEDIA IMPACT," NIELSEN AUDIO Managing Dir. BRAD KELLY said. "The media landscape is evolving quickly. Cross-platform planning and buying are becoming ‘table stakes’ with big advertisers. Equipped with this powerful new NIELSEN solution, SUN BROADCAST GROUP will be using real data to effectively demonstrate how its radio assets can supplement and amplify the effectiveness of TV ad campaigns."  

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