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Westwood One Partners With Subnation For esports Audio Content
June 12, 2019 at 7:21 AM (PT)
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WESTWOOD ONE is partnering with SUBNATION to create and distribute esports audio content, with the first result being a weekly feature in WESTWOOD ONE's ZACH SANG SHOW. SANG is onsite at SUBNATION's "esports Zone" at this week's E3 video gaming convention in LOS ANGELES, appearing 1-4p TODAY and TOMORROW recording interviews for his evening show. The weekly feature begins next TUESDAY (6/18) with PAUL "REDEYE" CHALONER joining SANG.
"Given our decades of leadership in iconic sports audio entertainment, WESTWOOD ONE is uniquely positioned to capture the passion, scale and momentum of esports, bringing the new voices, commentary and perspectives of esports to the audio platform,” said WESTWOOD ONE President SUZANNE GRIMES. “SUBNATION is the perfect partner to collaborate on authentic, high quality esports content that will resonate with our massive audience."
“SUBNATION’s goal has always been to celebrate the gaming lifestyle and subcultures with the community through innovative content experiences and activations, wherever they are,” said SUBNATION CEO SEVEN VOLPONE. “This partnership with WESTWOOD ONE is the perfect opportunity to create premium audio content for the community, which will complement our immersive, experiential event activations, and editorial publication.”

