‘Power Player’ Jon Loba Shares How BBR Music Group Is Thriving

Jon Loba

In this week’s ALL ACCESS “Power Player” interview, BBR MUSIC GROUP EVP JON LOBA shares his views on the Country music business, the shortage of female artists in the format, the rise of streaming, the company’s significant new international presence, and thriving as an indie in a major label world, among other topics.

“It's been well-publicized that BBR was slower to embrace streaming than the majors early on,” LOBA says in the interview. “There were many false reasons attributed to that, but one of the main objections our previous owner, BENNY BROWN, had was the majors were getting equity stakes in certain companies in exchange for streaming rights, but that we were not being offered the same. Fast forward to 2019 and we fully embrace streaming and have close, proactive, constructive partnerships across the board with those companies -- and it's paying dividends. 
JASON ALDEAN was the #1 Country consumption artist of 2018, among other success stories.”

Read the full interview here.

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