Jacobs Media: What Are Your Listeners Doing When They’re Not Listening To You?

Fred Jacobs

JACOBS MEDIA Pres. FRED JACOBS takes time from the "how ya doin'" hand shakin' at THE CONCLAVE to post to the company blog, "The title of today's blog post is essentially the rationale I give to explain why we conduct our Techsurveys.   After thinking about some of the panel discussions I saw at THE CONCLAVE's opening day sessions, I'm feeling even more comfortable about our mission to provide radio with data about its audience, their habits, and how they're changing.

"In session after session in MINNEAPOLIS, panelists and keynoters discussed digital media – where the audience is going and how they're consuming media. This included detailed discussions of on-demand vs. 'linear radio' – a hot topic in the much-promoted session featuring LEW and JOHN DICKEY, interviewed by the acerbic JERRY DEL COLLIANO.

"STEVE GOLDSTEIN hosted a great session on podcasting, JON ZELLNER took the reins on a panel featuring some of radio top PDs, while TONY COLES hosted THE CONCLAVE's signature 'Ask Me (Almost) Anything' kickoff session, featuring VAL GELLER, BUZZ KNIGHT, TIM CLARKE and SHELLY EASTON."

Read the full post here.

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