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WXLO/Worcester, MA Boosts Signal Towards Boston
June 24, 2019 at 6:40 AM (PT)
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CUMULUS MEDIA Hot AC WXLO (104.5 XLO)/WORCESTER has made a $250,000 investment in technology to boost its signal strength. With the addition of "MaxxCasting," WXLO has the ability to bring its programming to as many as one million more listeners in the BOSTON area.
“We’re excited that the 450,000+ listeners who tune into 104.5 XLO on a weekly basis, many of whom commute in and out of the City of BOSTON, will now be able to hear the radio station on their entire commute,” said RVP BOB GOODELL. “MaxxCasting has also given us the opportunity to reach new listeners who live in the greater BOSTON area, giving us the opportunity to expand our footprint."

