WKAF/Boston Rebrands As 'The Beat Of Boston'

New Look

iHEARTMEDIA Urban AC WKAF/BOSTON rebrands as "THE NEW 97.7 THE BEAT OF BOSTON," effective immediately, serving up, "pop and rhythmic hits from the 80s, 90s and 2000s including songs from artists like BOYZ II MEN, MARIAH CAREY, JUSTIN TIMBERLAKE, MADONNA, PRINCE, TLC and THE NOTORIOUS B.I.G.

The airstaff will feature ROMEO hosting middays, while he retains his PM drive hosting duties on sister Top 40 WXKS (KISS 108). BOSTON radio mainstay, KJ will host afternoon drive. The full program lineup will be announced at a later date.

“If you grew up listening to KISS 108 and JAM’N 945 in the 80s and 90s this station is for you,” said SVP/Programming DYLAN SPRAGUE. “With a playlist that is uniquely BOSTON, THE NEW 97.7 THE BEAT OF BOSTON is filled with songs that you haven’t heard on the radio in a long time.”

“Programming a station with this much energy and real variety is going to be a blast,” said PD for sister WZLX and THE NEW 97.7 CHRIS TYLER. “THE NEW 97.7 THE BEAT OF BOSTON will make you feel good as we play the biggest hits throughout the decades and I know it will become a BOSTON favorite.”

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