IAB Names Sheryl Goldstein SVP/Marketing And Member Investment

Appointment

The INTERACTIVE ADVERTISING BUREAU has named consultant and former OWN THE ROOM VP/Global Strategy and Business Development and YAHOO!, AOL, and ABOUT.COM sales and marketing executive SHERYL GOLDSTEIN as SVP/Marketing and Member Investment, overseeing the IAB's marketing and sales teams. GOLDSTEIN has served on the IAB's CRO Council as part of the senior team that crafted the Standard Industry Terms and Conditions contract.

“SHERYL knows the IAB, knows our members, knows our customers, knows our issues, and knows how to make things happen,” said IAB CEO RANDALL ROTHENBERG. “From podcasting to OTT video to data to adtech, she has expertise in the channels and issues with which our members grapple daily. And she’ll be terrific at introducing and delivering to stakeholders the solutions that IAB uniquely can craft for them.”

“IAB has long been the North Star of the industry, creating standards, setting best practices, and uniting the ecosystem,” said GOLDSTEIN. “Now, more than ever, brands, publishers, technology companies, and others are in need of guideposts to help them navigate a rapidly changing digital landscape—and they are turning to the IAB for support and resources. I am excited to be joining the organization at this critical period, working with the entire IAB team to bring solutions and opportunities to the fore that will drive members’ growth and success.”

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