Cox Media Group Signs Up For Veritone's Essentials

CMG Signs Up

COX MEDIA GROUP has signed on to use VERITONE's Essentials applications suite, based on the aiWARE artificial intelligence platform, for analytics and online content curation at its stations in 11 markets.

"VERITONE's industry-leading AI platform will help CMG offer better, more effective marketing solutions to our customers by providing data and insight that has previously not existed in the broadcast space," said CMG RADIO VP/Audience and Content TIM CLARKE. "Furthermore, our content teams are excited to leverage the tool to automate tedious processes and assist with content tracking, discovery, and archiving."

"As advertising has become more data-driven, it has become ROI-driven. That means advertisers expect to see concrete evidence that it's working. Now COX MEDIA GROUP sales reps can supply that evidence quickly, accurately, and with far less effort than it used to take, thanks to the AI ecosystem behind VERITONE Essentials and its easy-to-use application interface design," said VERITONE President RYAN STEELBERG. "Station groups throughout the country are turning to VERITONE to be more competitive and automate and super-charge internal workflows that have been resource-intensive."

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