iHeartMedia Renews Deal To Air University Of Wisconsin Athletics In Madison, Milwaukee, Eau Claire

Renewal

HEARTMEDIA's MADISON, MILWAUKEE, and EAU CLAIRE, WI stations will continue to air UNIVERSITY OF WISCONSIN athletics under a five-year extension with rights holder LEARFIELD IMG COLLEGE's BADGER SPORTS PROPERTIES, taking the relationship through the 2023-24 season. In MADISON, News-Talk WIBA-A and Classic Rock WIBA-F will continue as flagships for football and men's basketball; men's hockey will air on WIBA-A; and women's basketball, volleyball, and hockey will air on Sports WTSO-A-W265CV (THE BIG 1070).

In MILWAUKEE, Sports WRNW (97.3 THE GAME) and WOKY-A (THE BIG 920) will simulcast football, men's basketball and hockey, and select women's basketball games.

“iHEARTMEDIA MADISON continues to elevate the listening experience for our fans and we couldn’t be more pleased to recognize them as our radio partner for now more than 25 years,” said BADGERS Associate Athletic Director JUSTIN DOHERTY. “We appreciate their ongoing dedication to the BADGERS and look forward to the start of our new term this fall.”

“We have enjoyed a tremendous partnership with the BADGERS and are thrilled to continue it for the next five years,” said iHEARTMEDIA Division President JEFF TYLER. “BADGER sports are part of the fiber of our radio brands in MADISON as the flagship as well as MILWAUKEE and EAU CLAIRE. We are honored to be the home and voice for the outstanding student athletes, coaches and fans.”

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