KEYU (102.9 Mundo FM)/Amarillo Flips To Rhythmic Top 40 'WE 102.9'

New Format

ALPHA MEDIA, which previously acquired Spanish Adult Hits KEYU-F (102.9 MUNDO FM)/AMARILLO from GREY TELEVISION (NET NEWS, 5/16), will flip to Rhythmic Top 40 "WE 102.9" on JULY 11th. Newly hired OM KEITH CURRY will serve as PD.

"Hip-Hop is the most consumed music in the world and one that our company is passionate about and believes in," ALPHA MEDIA EVP/Content and Programming PHIL BECKER said. "The addition of WE 102.9 to our AMARILLO cluster gives us the ability to offer our advertisers a new demographic and puts us in a great position to continue to be the market's most listened to radio operators."

"I'm thrilled to be joining ALPHA MEDIA and am excited about offering a more compelling hip-hop option to the market," CURRY said. "Thank you to PHIL BECKER and MELISSA KIBBLER for believing in me. WE are about to do big things." 

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