This Week's Merge: There’s A Fine Line Between Discovery And Feeling Sold

Lori Lewis

"When it comes to paid posts in the social space - people literally don’t care if content is organic or sponsored – what they want is discovery; selling a feeling - helping the audience imagine the look and feel of the product in their lives," commented MODERN LUXURY VP/Social Media and MERGE author LORI LEWIS.

"But all too often paid posts look like a rush job – a bad sounding :30 second radio ad visually coming to life.

"And while there are a million little tactics to deploy in order to create a memorable and impactful campaign – the graphic we created for you outlines the two more important approaches for paid social media posts.

Check out the graphic as you read more about "There’s A Fine Line Between Discovery And Feeling Sold" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.

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