The Jim Pattison Broadcast Group Implements Matrix’s Media Ad Sales Platform

Deal

MATRIX, a global ad sales platform built for media, inks THE JIM PATTISON BROADCAST GROUP across all television, radio, online properties, throughout all of their markets. 

“MATRIX stood out among other CRM options that we investigated as a forward-thinking, integrated solutions-based tool that has a proven track record of improving results by reducing redundant tasks and increasing sales,” said JIM PATTISON BROADCAST GROUP Pres. ROD SCHWEEN. “MONARCH will be a very welcomed and strategic tool for all of our sales leaders and reps moving forward.”

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