Spike Santee's Weekly 'Lessons In Leadership' Column Begins Today

Spike Has Got A Lot Of Ideas To Share

Veteran radio manager and author of the "The Four Keys To Advertising Success," SPIKE SANTEE, joins ALL ACCESS with a new weekly column, "Lessons In Leadership" that will make you rethink everything about Radio from the ground up -- from content to sales and maximizing dollars along the way.

The first Lessons In Leadership column is "Take Control Of Your Time" -- something we all need!

A Radio neophyte at age 15, SPIKE started fixing broken carts as his first radio gig -- and that mundane job didn't stop his lifetime enthusiasm for radio and all that it can be.  

SPIKE has been a DJ, PD, Sales Manager, GM, VP/GM, Regional VP, SVP/GM, President and station owner. Today, SPIKE’s mission statement is: “I’m working to improve the relevance and profitability of Radio advertising for the advertiser, the salesperson and the Radio station, in that order."

Make sure you read SPIKE SANTEE's "Lessons In Leadership" exclusively each week, right here on ALL ACCESS.

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