Nielsen Inks Max Media To Multiyear Deal

Max Media Deal

NIELSEN has inked MAX MEDIA to a multiyear agreement for audio measurement, including NORFOLK market PPM ratings, SCARBOROUGH research, POLK BY IHS MARKIT data, NIELSEN RHIZA, PD Advantage, and TAPSCAN.

“We are delighted to be working again with NIELSEN,” said MAX MEDIA VP/GM KEITH BARTON. “The comprehensive capabilities of NIELSEN’s tools, including NIELSEN SCARBOROUGH, POLK BY IHS MARKIT, NIELSEN RHIZA and TAPSCAN, are integral to our ability to facilitate success for the advertisers and agencies that we work with. We are now armed with the tools necessary to provide valuable marketing and advertising expertise to our clients and ultimately increase ROI.”

“We’re very pleased to welcome MAX MEDIA’S NORFOLK cluster of radio stations back into our valued family of NIELSEN AUDIO clients,” said NIELSEN Managing Dir. BRAD KELLY. “Despite the fragmentation that exists across the broader media landscape, radio remains remarkably resilient with American consumers, reaching 92% of Americans each week. We look forward to assisting MAX MEDIA in helping NORFOLK advertisers understand radio’s important role in the marketing mix, as well as the uniquely qualified consumers that they deliver.”

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