Radio Rally Point: Warren Kurtzman, Pres. Of Coleman Insights

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ALL ACCESS is very proud of our RADIO RALLY POINT feature and the terrific feedback we're getting from you each time this column runs. Curated by DMR/INTERACTIVE Pres. & COO ANDREW CURRAN, this bi-weekly look at what radio can do to make itself stronger is already paying dividends to the industry with solid ideas.

This week we chat with COLEMAN INSIGHTS Pres. WARREN KURTZMAN, who reviews what always works at radio: "We need to unleash the creative capabilities of our people and have them build compelling personality content.

"The most consistent theme I see is that strong brands win in the long run. New competition creates the need for radio brands to mean a lot more to consumers than just being a source for a particular music genre or a specific type of spoken word content."

And, KURTZMAN speaks to the importance of "brand depth" which "will help radio stations maintain strong connections with listeners.

Get some boots on the ground knowledge!  Take five minutes, learn more to grow more, with RADIO RALLY POINT, right here.

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