Entravision Introduces 'Fuego Hot Hits' Format On KHHM/Sacramento, KCVR/Modesto

New Format

ENTRAVISION Top 40/Rhythmic KHHM (HOT 103.5)/SACRAMENTO and Country KCVR (98.9 THE WOLF)/COLUMBIA-MODESTO, CA have both flipped to "FUEGO HOT HITS," what the company describes as a fusion of Latin Urban and Top 40 that includes artists like J BALVIN, DADDY YANKEE, NICKY JAM, BAD BUNNY, KAROL G, and MALUMA along with ARIANA GRANDE, ED SHEERAN, KHALID, POST MALONE, and CARDI B.

"As the SACRAMENTO and MODESTO markets continue to grow, we need to respond to the audiences in the marketplace," said SVP/Integrated Marketing Solutions ANGELICA BALDERAS. "FUEGO HOT HITS will cater to a broad audience with today's top songs fused with a Latin vibe. This new mainstream format is a unique and representative platform for all advertisers." 

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