Global Digital Usage Grows, Concerns Remain

Worldwide Digital

LIMELIGHT NETWORKS has conducted a survey of 4,500 consumers in nine countries with the “State of Digital Lifestyles” research report, showing that digital device adoption is on the rise, but performance frustrations and security concerns remain.

Use of digital assistants such as AMAZON Alexa and GOOGLE Home has grown from  28% of worldwide consumers to 47% in the last year. The digital assistants aren't considered to be an essential tool by most consumers, as over 65% said they would be willing to give them up for at least a week and 26% willing to stop using them permanently. In comparison, 48% of global consumers said they would be unable to stop using mobile phones for even one day, and only 7% would give them up permanently.

Privacy is still a huge concern as nearly half (46%) of worldwide consumers are more worried about personal information being stolen online than a year ago; 47% of global consumers expressed concerns about data privacy.

“With the rapid growth of online content and new devices available to access it, digital media is playing an increasingly important role in our daily lives,” LIMELIGHT NETWORKS Sr. Dir. MICHAEL MILLIGAN said. “Our research reveals consumer expectations for high-quality digital experiences continue to rise, along with concerns about online security and unauthorized access to personal information. To increase customer loyalty and maximize revenue opportunities, digital content providers and device manufacturers must ensure their content distribution platforms and devices utilize a secure infrastructure that safeguards customer data while delivering a consistently fast and reliable user experience.”

Read the full report here.

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