PR Firms Rogers & Cowan, PMK*BNC Merge

Merger

Two of the largest PR firms in the world, representing some of the biggest musicians, actors, and athletes, have announced that they are merging. The combined ROGERS & COWAN and PMK*BNC will represent a roster of over 500 individuals and 30 major brands.

PMK*BNC Chairman CINDI BERGER will serve as Chairman of the merged company, with ROGERS & COWAN CEO MARK OWENS as CEO and ROGERS & COWAN Co-President ALAN NIEROB to be Chairman of the Entertainment Division. SHIRLEY HUGHES will serve as President of the Brand Marketing Division as President, FRAN CURTIS and BRAD CAFARELLI will be Vice-Chairmen of the Entertainment Division, and BILL ROSENTHAL will be COO/CFO for the new entity, which will have offices in LOS ANGELES, NEW YORK, NASHVILLE, MIAMI, and LONDON and is part of the OCTAGON ENTERTAINMENT NETWORK of INTERPUBLIC's talent and marketing agency OCTAGON.

The roster includes ELTON JOHN, THE ROLLING STONES, KATY PERRY, SELENA GOMEZ, SEAN COMBS, the DIXIE CHICKS, TRISHA YEARWOOD, DENZEL WASHINGTON, STEPHEN CURRY, JAMIE FOXX, VIN DIESEL, and many more, plus brands including MCDONALD'S, SAMSUNG, YOUTUBE, VERIZON, MICROSOFT, PANDORA, MASTERCARD, AUDI, and HASBRO, among others.

"This is a game changing and transformative moment for our agency, and a move that will create significant value and tremendous opportunities for our company and clients around the world," said OWENS. "I have watched within IPG the great work that our now partners PMK*BNC, under CINDI's leadership, have accomplished for an incredible list of talent and brand clients, and felt the timing was perfect to align and create an even more compelling offering."

"With our diverse roster of creative and brand clients, and seasoned management, this partnership provides a remarkable opportunity for us to take our clients and campaigns to new levels," said BERGER. "Our unique position and insight will deliver the best of brand marketing with the best of entertainment strategies, and further our ability to influence trends, spark meaningful conversations, and leverage culture to create defining moments and experiences that stand the test of time."

"This merger allows us to combine the most talented client roster with the most talented group of individuals representing them," said NIEROB. "Our success over the years has always been defined by providing the highest level of professionalism and personal representation worldwide to our entire client roster, which we will continue to do on a larger scale."

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