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Sign Up For Tomorrow’s Second Session Of NuVoodoo’s Fall Webinar Series, 'How to Win The Workplace War In 2019'
July 30, 2019 at 7:56 AM (PT)
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NUVOODOO MEDIA SERVICES is hosting its second session of the FALL Webinar series, "How to Win The Workplace War In 2019," based on its new Ratings Prospects Study 14. The new study was fielded in JUNE and represents the opinions of over 3,000 respondents ages 14-54 from across all PPM markets. The company shares the top-level findings of its studies with its radio broadcasting clients to develop winning next-generation marketing and programming strategies for stations of all formats in PPM markets.
Findings of the study reveal that a full 60% of likely ratings respondents identified say they listen to radio at work. In addition, at-work listeners are more likely to listen to terrestrial radio for more hours and more days.
The FALL 2019 Webinar Series will give programming professionals the latest information on:
- At-work listening by format, demo and TSL.
- The best marketing channels for reaching those most likely to spend time with your station at work.
- Contest opportunities that most interest at-work listeners.
- Effective music packaging and tactics – beyond contesting – for boosting workplace listening.
- How much value the at-work listener places on things we radio folks have held sacrosanct, like the importance of community image and hosts or personalities.
- How much terrestrial radio listening is being co-opted by other sources of audio entertainment at work since we last checked in early 2018.
The webinar series will be offered on WEDNESDAY, JULY 31st at 1p (ET) and on MONDAY, AUGUST 5th at 11a (ET).